O V S O N Communiqué
November 2013

A Note from Alan:
There’s More to a Great Presentation
than Great Content

Are you spending all your time focused on the content of your presentations? Sure, what information you include in your presentations is important. But, just as important is HOW you present the information.

Think of it like this. If a presentation slideshow has already been created in your organization and ten different people will give the presentation to different audiences, don’t you think some of those presenters will be more effective than others? Great content alone doesn’t guarantee audience receptiveness.

Imagine you are one of those ten presenters. Do you look relaxed and comfortable in front of other people while you’re speaking? Do you give off an aura of confidence? Do you seem knowledgeable and trustworthy? Your listeners are looking for all of these positive feelings when they’re deciding whether or not to trust you with their budgets, teams, and commitments.

That’s why the focus of this month’s letter is your Personal Speaking Style. Your style can make or break your speaking success!

  Alan Ovson

Topic of the Month:
Developing Your Personal Speaking Style

This may come as a surprise, but there is more to your presentation than your content and your slides. The two most important things in any presentation are the audience and how you and your materials relate to that audience. Research confirms that your presentations are as much about you as they are about what you’re presenting.

There are only five elements to any presentation: (1) the audience, (2) your self-confidence, (3) your style, (4) the content, and (5) a structure that pulls all of these elements together. Believe it or not, two of these five elements are about you!

For any presenter, self-confidence and style are incredibly important. These two elements are like pillars holding up the roof of your house: no pillars, no roof and no house.

Remember, your audience is focused on you and how well you lead them through you presentation. If you can engage and connect with them throughout the presentation, they will be much more receptive to your ideas, services, and products.

Here are five strategies to help you develop a personal speaking style that not only engages and connects you to your listeners, but also builds your confidence.

5 Ways to Develop Your Speaking Style

1. Take the Stage Confidently
The most powerful personal style is self-confidence. When you move toward the stage (or make a move to take control of a meeting), be confident in your actions and in your thoughts. Make sure the other people in the room feel your physical presence and clearly see that you are taking the lead.

On the mental side, a large part of your confidence is tied to being honest with yourself. Clearly recognize what you know and also accept what you don’t know. This acceptance of your strengths and limitations allows you to feel proud of your presentation, enables you to remain curious, and lets you ask questions without the baggage of always worrying about being right or the fear of being wrong.

2. Create Beginnings that Get Attention
The audience wants to be interested. It’s your job to get them interested. Boring facts and statistics won’t do. Instead, open with something that makes your audience reflect or think about your subject. Ask a thoughtful question. Say something surprising. Tell a captivating story that relates to your point. Quote someone famous whose ideas support yours.

Beginnings are where you capture the audience’s interest and attention. Spend some time planning this extremely important part of your presentation. How you start defines how your audience will think of you throughout the presentation.

3. Interact with Your Audience
Giving a presentation is not a one-way street. Presenters who think they are the smartest people in the room often fall victim to lecturing an audience into submission. View the audience as a valuable resource. If you view them in this way, they will be much more open to listening. And, you will be more open to feedback, questions, and responses.

One easy way to interact is to ask questions continually during your presentation to involve your audience in the thought process and make sure they are attentive and interested. These questions can be very quick check-ins with your listeners such as:
“Are you following me?”
“Does that make sense?”
“Do you see how that works?”
“Can I show you an example?”

Another great way to interact with your audience is to answer questions as they naturally come up. This keeps the audience attentive and makes the presentation feel more spontaneous and real. Audiences – whether one person or a thousand – appreciate this type of interaction and will trust you more because you show you are open and have an interest in them.

4. Recognize the Energy Level of Your Audience
It’s essential to get your audience to feel comfortable. Otherwise, they won’t listen. The best way to get an audience to feel comfortable is to recognize their level of energy and engagement so you can interact with them appropriately at their level of their energy – not yours.

Once you get an audience to feel comfortable, you can use your energy to move or change theirs. This is a huge stylistic issue. The more you practice taking your energy level up and down, the more you will see how recognizing energy levels enables you to increase the comfort level of your audiences.

5. Use Your Body, Face, and Eyes to Communicate
You CAN move while you’re speaking. It’s important to use hand gestures and eye contact to have a normal, relaxed feel while you’re giving a presentation. Moving toward and away from your audience also changes the impact of what you’re saying. Open vs. closed body language alters your listeners’ perceptions of you and your message.

Before you make your next presentation, decide how you want to use movement to give your presentation a bigger impact.

In Conclusion
These are five of the many aspects of your personal speaking style that will have a direct and lasting effect on your audiences. Please don’t make the mistake of thinking that just having great content is enough to get your audience to agree with your ideas and take action.

Behind the content are your personality and your personal speaking style. Make sure you put some thought into how you come across every time you speak. Your style could make the difference between enormous success and crushing disappointment.

How You Look on Stage Matters!

A recent study from psychologists researching the performing arts found that audiences are more swayed by how musicians look than by how they sound. Could this be true for public speakers as well? Read more here.


News from Ovson Communications

    New Ovson Website

    We are revamping the Ovson website to give you:
    –Easier Navigation
    –More Free Resources
    –Updated Trainings for Presenters and Speakers

    ***Watch soon for a special announcement launching the new website***

    Communications Quote for November:

    The first problem of communication is getting people’s attention.

    –Chip Heath


    Contact Ovson

    Ask us how Ovson can help you and your organization:

    1. Reply to this email.
    2. Call us: 415-974-6322
    3. Use our Online Form:


    Featured Training of the Month:
    Presentations with Purpose

    This highly interactive and participatory seminar helps you reduce presentation anxiety and nervousness through careful planning, video feedback, continuous practice, and personal coaching. Participants will see what they look and act like during a presentation and will learn the speaking skills needed to convince and engage customers, co-workers, and bosses.

  • Take control of the room during presentations
  • Increase sales with winning presentations
  • Answer questions with greater ease and comfort
  • Handle anxiety and feel confident
  • Capture audience attention and quickly interest them in your ideas, products, and services
  • Just click below to request more information:


    Ovson Communications Group helps organizations and individuals develop both internal and external communications to achieve the outcomes they desire. Ovson focuses on issues of: negotiation, dealing with conflict, presentations, and developing visions and creating strategies to accomplish those visions. Ovson offers training workshops, facilitations, coaching, keynote speeches, and breakout sessions.